Out-law.com ran an article written by Alison Ross, which discusses "How to Protect Your Brand in China." I thought the author did a very good and thorough job in advising mark owners on how they should go about protecting their marks in a comprehensive and proative way in China.
Here are the seven steps that Alison suggests as listed below:
1. Register trade marks early
2. Territorial registration
3. Register trade marks in English and Chinese
4. Mitigate risks through vigilance
5. Educate employees
6. Consider the applicable jurisdiction in disputes
7. Utilise available enforcement procedures
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